Cookie Policy
Read before using our services
Cookies are small text files stored on your computer's hard drive by your Internet browser. Most browsers accept cookies by default. However, if you configure your browser to reject or delete cookies, certain features of our Site will no longer function properly. For example, blocking or disabling cookies will prevent you from adding products to your shopping cart, completing the checkout process, or using services that require you to log in.
We use cookies on this website to:
Enhance navigation speed;
Track site usage;
Recognize users and their access privileges or preferences;
Enable and monitor product selection, purchases, and browsing activities;
Conduct research and analysis to improve our content, products, and services;
Strengthen Site security.
In addition, we display interest-based advertising on our Site and certain unaffiliated websites using information collected when you interact with our Site, services, or content. These ads, sometimes called personalized or targeted ads, are based on activities such as your purchases on our Site, visits to websites featuring our content or ads, and interactions with our tools or payment services. Technologies like Google Analytics and other tracking/marketing tools are utilized for this purpose.
Like other online ad networks, we employ cookies, web beacons (action tags or single-pixel gifs), and similar technologies to understand which ads you view, click on, and interact with. This helps us provide you with ads that are more relevant to your interests.
We do not link your interactions with unaffiliated sites to your identity when delivering interest-based ads. Additionally, we do not share your personal information with advertisers or third-party websites displaying our ads. However, advertisers and their partners (including ad networks and service providers) may infer information about you, such as your general interests or demographics, based on your interaction with their ads.
We use the Firebase service from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) in order to derive application behavioural analytics. We use that information to see how users interact with our website and app.
Firebase is part of the Google Cloud Platform and offers numerous services for developers. A list can be found here.
Some Firebase services process personal data. In most cases, the personal data is limited to so-called “instance IDs”, which are provided with a time stamp. These “Instance IDs” assigned by Firebase are unique and thus allow the linking of different events or processes. This data does not represent personally identifiable information for us, nor do we make any efforts to personalize it subsequently. We process these aggregated data to analyze and optimize usage behaviour, for example by evaluating crash reports.
Currently, we use the following Firebase services:
Google Analytics for Firebase: Google Analytics uses the data to provide analytics and attribution information. The precise information collected can vary by the device and environment.
You can find more information about how Google uses your data when you give your consent by referring to Google's Partner Policy. The exact information collected may vary by device and environment. More information can be found at this link and in Google's partner policy. Google Analytics retains ID-associated data for 60 days, and retains aggregate reporting and campaign data without automatic expiration, unless the Firebase customer changes their retention preference in their Analytics settings or deletes their project.For Analytics for Firebase, Google uses not only the "Instance ID" described above, but also the advertising ID of the end device.
You can restrict the use of the advertising ID in the device settings of your mobile device. For Android: Settings > Google > Ads > Reset Ad ID For iOS: Settings > Privacy > Advertising > No ad tracking
Firebase Dynamic Links: Dynamic Links uses device specs on iOS to open newly-installed apps to a specific page or context. Dynamic Links only stores device specs temporarily, to provide the service.
Firebase Cloud Messaging: Firebase Cloud Messaging is used to transmit push messages or so-called in-app messages (messages that are only displayed within the respective app). A pseudonymized push reference is assigned to the mobile device, which serves as a target for the push messages or in-app messages. The push messages can be deactivated and reactivated at any time in the settings of the mobile device. Firebase Cloud Messaging uses Instance IDs to determine which devices to deliver messages to. Firebase retains Instance IDs until the Firebase customer makes an API call to delete the ID. After the call, data is removed from live and backup systems within 180 days.
Firebase Realtime Database: Firebase Realtime Database is a hosting and backend service provided by Google Inc.
Purpose: Providing of hosting & backend infrastructure for our apps
Place of processing: United States - Privacy Policy. Privacy Shield participant.
Firebase Cloud Firestore: Firebase Cloud Firestore is a hosting and backend service provided by Google LLC.
Purpose: Providing of hosting & backend infrastructure for our apps
Personal Data collected: Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: United States - Privacy Policy. Privacy Shield participant.
Firebase will use this information on our behalf for the above mentioned reasons.
The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. Google is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation
Trengo Chat: To communicate with you on our website through a chat function, we use Trengo chat.
Read Trengo's privacy statement to learn how they handle the data they collect.
We offer you the option to subscribe to a newsletter on our website. Your personal data is collected while registering for the subscription. You will first receive a confirmation email in order to ensure that you wish to subscribe to the newsletter with your email address. Only once you have clicked on the activation link contained in this email will you be included in our email mailing list and receive the newsletter. The newsletter subscription is recorded for documentation purposes (IP address, date and time). You have the option at any time to unsubscribe from the newsletter by sending us a corresponding message. In particular, you may also use the link at the end of each newsletter in order to unsubscribe. The legal basis is provided by Art. 6 (1) a) GDPR.
To dispatch the newsletter, we use the newsletter service ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, USA. This service provider only processes the data on our behalf and at our instruction in accordance with Art. 28 GDPR.
Active Campaign is certified according to the "EU-US Privacy Shield". The "Privacy-Shield" is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.
For more information, please refer to Active Campaign's privacy policy
Link to Privacy Shield certification
We can also use Active Campaign to analyse our newsletter campaigns. When you open an email sent with Active Campaign, a file contained in the email (called a web beacon) connects to Active Campaign's servers. This allows us to determine whether you have opened a newsletter message and which links have been clicked on.
In addition, technical information is recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of our newsletter campaigns.
The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
The evaluation of the click behaviour of our newsletter recipients is in our legitimate interest in a target group-oriented design of our offer. The legal basis is Art. 6 para. 1 lit f DSGVO.
If you do not wish to receive an analysis from Active Campaign, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Unfortunately it is not possible to send the newsletter without such an analysis.
The X pixel is an analytics tool that allows X to learn whether you've interacted with certain web or email content. This helps X measure and improve our services and personalize your experience.
The X pixel is used to measure ad performance, track conversions, and create tailored audiences.
Details about X's policies for conversion tracking and tailored audiences can be found here
On YouTube, users can watch, rate, comment or upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide.
What data is stored by YouTube?
As soon as you visit one of our pages with an integrated YouTube, YouTube places at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, by using cookies YouTube can usually associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider.
Additional data can include contact details, potential ratings, shared content via social media or YouTube videos you added to your favourites.
If you are not logged in to a Google or YouTube account, Google stores data with a unique identifier linked to your device, browser or app. Thereby, e.g. your preferred language setting is maintained. However, many interaction data cannot be saved since less cookies are set.
We use Hotjar to better understand the needs of our visitors and to improve the usability and user experience of our website. Hotjar uses statistics on screen size, device type, browser type, language and the countries from which the website is visited.
Hotjar uses this data to create a click heatmap and a scroll heatmap. These heatmaps show what our visitors click on and how far they scroll on our pages. We can also see how long users stay on the page and how our site is navigated.
This way we can optimize the website and ensure that you can find important information quickly. All data is collected anonymously: Hotjar and Tinybots have no access to your personal data in any way. We will also never use the data to identify individual visitors or to link data from other data sources. Read more about Hotjar's cookie policy here
Hotjar only stores data in the European Union. Read more about Hotjar's GDPR compliance here
You can opt out (opt-out) from the creation of a profile, the storage of data by Hotjar regarding the use of our site and the use of tracking cookies by Hotjar by using this opt-out link
Within our online offers, the so called "TikTok pixel" of the social network TikTok, which is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok"), is used.
On the one hand, the TikTok pixel enables TikTok to determine you as a visitor of our online offers as a target group for the presentation of ads (so called "TikTok-Ads").
Accordingly, we use the TikTok pixel to display the TikTok-Ads placed by us only to those TikTok users who have also shown an interest in our online offers or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to TikTok (so-called "custom audiences").
With the help of the TikTok pixel, we also want to ensure that our TikTok-Ads match the potential interest of users and are not annoying. The TikTok Pixels also help us track the effectiveness of TikTok-Ads for statistical and market research purposes by showing us whether users are redirected to our website after clicking on a TikTok ad (so called "conversion").
Privacy policy of TikTok:
The processing of data by TikTok is carried out within the framework of the TikTok data use policy. Accordingly, general information on the presentation of TikTok ads, in the TikTok data usage policy. For specific information and details about the TikTok pixel and its functionality, see the TikTok help area
Basis:
The use of the TikTok pixel as well as the storage of "conversion cookies" is based on Art. 6 Abs. 1 lit. a DSGVO.
Contract data processing contract:
For the processing of data for which TikTok acts as a commissioned data processor, we have concluded a commissioned data processing agreement with TikTok, in which we oblige TikTok to protect the data of our customers and not to pass them on to third parties.
The owner employs the CRITEO Tool, of CRITEO S.A., 32 Rue Blanche, 75009 Paris, for statistic analysis of visits to its website, and for individual, interest based advertising (CRITEO Dynamic Retargeting and CRITEO Sponsored Products), which may involve creation of pseudonymous user profiles from the user data linked with the content requested.
CRITEO uses cookies, web beacons (tracking pixels) and/or similar techniques that send information on usage of the owner's website to a CRITEO server in France or another country for storage and analysis. CRITEO will use this information only on the owner's behalf and for the aforementioned purposes.
User data will be processed pseudonymously, i.e. there will be no data processed and stored that allow identification of individual users, and IP addresses will be truncated. Processing will be done on the basis of an online ID only. Online IDs or email addresses sent to CRITEO will be encrypted as hash value (checksum) and be stored as a string of characters that will not allow reverse identification.
For further information on CRITEO Dynamic Retargeting and CRITEO Sponsored Products for CRITEO privacy policy
You may dissent from future retrieving, processing and use of your data by CRITEO. For relating information and opt-out details go to CRITEO privacy policy under https://www.criteo.com/privacy/
You may further avoid future retrieving, processing and use of your data from CRITEO web beacons by loading and installing a web browser plugin available at https://adblockplus.org/
This cookie records purchase data. With this information it is possible to fairly compensate our partner sites for their contribution to our sales.
Name: Awin Lifetime: This cookie is stored for a maximum of 30 days. Distribution: Awin shares anonymous data with third parties.
Google Analytics collects information about the use of our webshop. This information shows us how you landed on our website and how long your visit lasts. Based on this, we can give you personal recommendations and help you find the right product.
Name: Utma, UTMB, UTMC, UTMV and UTMZ
Lifetime: the cookies are stored for a maximum of 2 years.
Distribution: Google does not share anonymous data with third parties.
Conversion Tracking helps us to see how effectively ad clicks contribute to valuable customer activity on our website such as: purchases, sign ups and form submissions.
It tracks conversions after an ad interaction from the drop-down menu for Search, Shopping, Video and Display Campaigns.
UET is used to track our customers behaviour after clicking on our ad. Universal Event Tracking (UET) is a powerful tool that records what customers do on our website. By placing a UET tag, Microsoft Advertising collects data that helps us track conversion goals and audiences with remarketing lists.
URL Tracking allows us to find out how people landed on our website by adding tracking parameters in Microsoft Advertising and using a third-party tracking tool or service to analyze the data. When an ad is showed, the tracking parameters are dynamically added to our landing page URL. This landing page URL is captured on our web server and a third-party tracking tool, such as Google Analytics, can interpret the data.
Dot is Yahoo's universal tracking tag.
We use Dot tags to communicate website and app events when we want to track performance and optimize our Yahoo search, native and display campaigns. Dot tags also allow us to use retargeting and advanced audience targeting for various Yahoo channels.
With one pixel, we can manage multiple purposes, such as creating new audiences for retargeting and tracking website conversions, mobile app installs and in-app user behaviour.
Vicedeal may use Facebook Advertising, Facebook Pixel Re-Marketing and communications. This tool allows Vicedeal to understand and display ads and make them more relevant to you.
The collected data remains anonymous and Vicedeal cannot see the personal data of an individual user.
However, the collected data is stored and processed by Facebook. Facebook may associate the data with your Facebook account and use the data for their own advertising purposes (in accordance with Facebook's data use policy).
Facebook has ultimate control over the information collected through Facebook Advertising, Facebook Pixel Re-Marketing and communications. You can opt out of the use of cookies by Facebook and Facebook Pixel Re-Marketing via the settings on your Facebook account.
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